The Brand ON! Blog

There is truly no greater consumer joy than experiencing an aligned brand. Learn why aligned brands are so rare.

Practical brand alignment is all about the obvious adjustments an owner can make to put their business in brand alignment.

Brandon Coleman Jr describes what brand alignment is, versus what it most certainly is not, and why brand alignment is the strategic key to business success.

Branding legend, Brandon Coleman Jr, narrates his unlikely path from failing his first marketing exam to a five decade career guiding entrepreneurs in the power of brand alignment.

Brandon Coleman Jr shares the story of how a TV show inspired him to pursue a career in advertising after being an athlete since the age of three.