The Brand ON! Blog

New Year’s InspirationBe Brand ON!

New Year’s InspirationBe Brand ON!

A Challenging ChristmasTested During the Holidays

Why Franchisees Need Brand AlignmentEven the Best Franchise Systems Can’t Do It All

Beware of Marketing “Experts”Death of the Term Expert

The Energy of GratitudeThe Most Influential Brand Alignment Strategy

Brand Alignment Leadership The Key to Successful Brand Alignment

What do these sports superstars have in common?

The Top 7 Potholes That Destroy Brand Alignment

Beware of the business potholes that can ruin your brand alignment, including several surprises you would never guess.

Brand Alignment: Art, Science, or Common Sense?

Successful brand alignment is a combination of art and science with a major infusion of common sense.

Experiencing Aligned Brands: Brand Alignment Joy

There is truly no greater consumer joy than experiencing an aligned brand. Learn why aligned brands are so rare.

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