DISCOVER THE POWER OF BRAND ALIGNMENT
THE MOST VALUABLE ASSET IN YOUR BUSINESS.
WHAT IS
BRAND ALIGNMENT?
EXPECTATION.
Brand alignment is an expectation. It occurs when your Customer Experience meets Customer Expectations. Brand alignment is that anticipated moment when every single touchpoint of your brand represents and delivers what your customers expect of your brand experience. Achieving brand alignment is being Brand ON!
WHAT IS
BRAND ON! ACCLAIMED?
BEYOND EXPECTATION.
Brand ON! Acclaimed is beyond expectation. It occurs when your Customer Experience exceeds your Customer Expectations. Brand ON! Acclaimed is achieving perfect brand alignment that surprises and delights you customers. It’s not easy to achieve and only the very best at their craft do, but Brand ON! Acclaimed should be your goal.
ARE YOU BRAND ON!?
Take this quick BRAND ALIGNMENT QUIZ to discover if your brand is in alignment. It’s a good start.
AND IT’S FREE!
TURN YOUR BRAND ON!
BCJ
THE INDEX CARD
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WHY IS IT CALLED THE INDEX CARD?
KNOW SOMEONE WHO IS BRAND ON!?
Few businesses are genuinely Brand ON! If you know of someone who has achieved perfect brand alignment in their business or non-profit, please nominate them.
“I spent my first 50 years in business leveraging the power of aligned brands. I plan on spending the next 50 years honoring those who have!”
— BRANDON COLEMAN JR
NOMINATION
If you know of a business or non-profit worthy of Brand ON! Acclaim, please submit the nomination form.
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THE SELECTION PROCESS
We take each and every nomination seriously. First, we conduct detailed secondary research online to vet all nominees. If they pass the first round, we complete a more immersive review and upon passing this test, we will personally visit the business without advance notice. Upon selection for the award, and approval of the entrepreneur, we will visit the business with video camera to interview the entrepreneur and honor their accomplishment.
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