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TURN YOUR BRAND ON!

Amp up your business by turning on the hidden power of Brand Alignment. Profit from five decades and millions worth of brand consulting experience for the price of a book! This entertaining and impactful read will give you the power to turn your Brand ON!

A QUICK
AND INSIGHTFUL READ!

Brand ON! is a must-read for any entrepreneur trying to maximize their potential in today’s markets. Brandon Coleman Jr reveals the hidden opportunities and encourages immediate action by sharing real-life client stories from small to medium businesses who have experienced quantum growth through brand alignment. Benefit from 50 years of consulting expertise and come to understand why brand alignment is not a fad, but an invaluable, time-tested way of optimizing the success of your business.

In Brand ON!, Brandon explains the fundamentals of a well-aligned brand, exposes the major causes that make most businesses Brand OFF!, and provides readers with a direct path to begin assessing your own brand. Writing with an entertaining blend of creativity and candor, Brandon will get you on the road to total success by helping you identify the hidden power of brand alignment as you begin to turn on your Brand ON!

THE BOOK IN THE AUTHOR’S WORDS

PRAISE FOR BRAND ON!

WHAT GREAT LEADERS ARE SAYING.
It takes leadership courage to see and address issues with brand alignment but trust me— your customers see them before you do. In this book, Brandon Coleman Jr urges leaders to relentlessly seek the truth and drive alignment that will power your business.
—BOB JORDANPresident & CEO. Southwest Airlines Co.
—BOB JORDAN
In his inimitable, down-to-earth, cut-through-the-crap style, Brandon Coleman Jr discloses the secret ‘Brand ON!’ superpower that can defeat evil inefficiencies, triumph over status quo, and inspire customers and employees alike. From young entrepreneurs to experienced C-Suite executives—anyone intent on maximizing their bottom-line will benefit from this entertaining, enlightening, and invaluable read.
—CRAIG MURRAYOwner, Executive Chairman, MOCEAN, LLC
—CRAIG MURRAY
This exceptionally wise book goes well beyond many other books by inspiring readers to implement the brand-strengthening guidance it offers. Brand ON! delivers on its promise.
—LEONARD BERRY, PhDNoted Author, University Distinguished Professor of Marketing Mays Business School, Texas A&M University
—LEONARD BERRY, PhD
From boardrooms to dinners at hushed corner tables, Brandon Coleman Jr’s rare ability to cut through the clutter never wavers. He manages to fit his expertise from every conversation and engagement into each page of Brand ON! His insight will help you turn ambiguous strategies into a crystal-clear manifesto for success. Brand ON! will sit next to my favorites.
—CHRIS PARADYSZFounder & co-CEO, PMX Marketing Agency
—CHRIS PARADYSZ
Most consultants are hesitant to release their hard-earned secrets, but Brandon Coleman Jr openly shares what he has learned over his fifty-year career. He cleverly mixes anecdotes with sage advice to help the reader better comprehend brand alignment . . . a great read!
—BRAD FREELSChairman & CEO, Midway
—BRAD FREELS
It’s a war of creativity and ideas, so I want Brandon Coleman Jr in my foxhole. Brand ON! is a must-read!
—STUART SANDERSFounder, Sanders Consulting Group
—STUART SANDERS
Brandon Coleman Jr writes the book on marketing that most wouldn’t dare. With no agenda other than delivering the absolute truth about what works (and what almost never does) in SMB marketing, Brandon is clearly unafraid to ruffle some feathers. My worry is that those who need to read this book the most, never will. Which is exactly why every business owner should.
—MARSHA MURRAYOwner, Chairwoman, Murray Resources
—MARSHA MURRAY
Brandon Coleman Jr shares his remarkable success growing businesses across a wide range of industries. In Brand ON!: The Hidden Power of Brand Alignment, Brandon generously, and in a very captivating manner, shares with the world his time-tested recipe for success.
—DR. STEPHEN W. McDANIELSenior Professor, Regents Professor Emeritus of Marketing, Mays Business School, Texas A&M University
—DR. STEPHEN W. McDANIEL
Finally, a book on branding that provides a relatable and practical approach for small and medium-sized businesses. Whether you're a startup founder, a small business owner, or a marketing professional, this book offers invaluable insights that can transform the way you think about and execute brand strategy. It's a must-read for anyone aspiring to create a brand that resonates deeply with its audience and stands the test of time.
—ERIC POERSCHKEOwner, Chairman, Next Level Thinking
—ERIC POERSCHKE
Brandon Coleman Jr’s new book, Brand ON!, is a masterclass in understanding and harnessing the power of brand alignment. With an engaging and insightful narrative drawn from more than fifty years of professional experience, Brandon makes the complex world of branding accessible and relatable for everyone. Whether you’re a budding entrepreneur, a seasoned professional, or simply someone curious about the impact of brands in our daily lives, this book is an essential read.
—DR. NATE SHARP, PhDDean, Mays Business School, Texas A&M University
—DR. NATE SHARP, PhD
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FREE TOOLS INCLUDED!

With your purchase of Brand ON! you will gain unlimited online access to the tools you need to begin achieving perfect brand alignment.

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THE BRAINDRAINSM
A current master list of 200 questions the author uses at the front end of every engagement. It will get you on the road to better understanding your own brand alignment opportunities.
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THE ALIGNMENT CHECKLIST

After completing The BrainDrainSM , you will want to download this master checklist of items you believe are BRAND ON! or BRAND OFF! in your enterprise.

IN BRAND ON!
YOU WILL DISCOVER:
  • Why you need to be aware of Brand Alignment
  • The “Top 7 Potholes” causing misalignment
  • What it takes to bring a brand into alignment
  • Why Brand Alignment is not a “marketing fad”
  • Why the small things make the biggest difference
  • Timeless wisdom for your organization
IN BRAND ON!
YOU WILL ENJOY:
  • The author’s entertaining style
  • Real-life small business success stories
  • A short, but powerful read
  • Time-tested tools you can put to use
BRAND ON!
IS WRITTEN FOR LEADERS:
  • Small Business Owners
  • Family Business Owners
  • Entrepreneurs & Business Street Fighters
  • Non-Profits
  • Equity Investors
  • Marketing Professionals
  • Business Students

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